Privacy Policy for Pregwear.se

Last updated: January 3, 2026

Your privacy is important to us. This policy describes how we handle personal data when you visit Pregwear.se. Since we are an affiliate site, we do not collect names, addresses, or payment information, but we do handle certain technical data.

1. Data Controller

Pregwear is responsible for the processing of personal data collected on this website. You can contact us at pregwear@gmail.com if you have any questions.

2. What data do we collect?

We only collect data that helps us improve the website and our marketing:

Email Addresses: If you choose to sign up for our newsletter or notifications (e.g., when the shop launches).
Technical Data: IP address, device type, browser type, and interaction with the site (which links you click).
Identifiers: Cookies and unique ID numbers used by Google and Meta.

3. Purpose and Legal Basis

We process data to:

Email Communications: To send newsletters and notifications about new features (e.g., shop launch) that you have consented to (Legal basis: Consent).
Analyze Traffic: To see what our visitors are interested in (Legal basis: Consent).
Marketing: To show relevant ads and measure results (Legal basis: Consent).
Functionality: To provide features like the "Favorites List" (Legal basis: Legitimate interest/Consent).

4. Third Parties and Data Transfer

We use the following services:

MailerLite: To manage email communications and newsletters. Your email addresses are stored with MailerLite (EU-based service that complies with GDPR).
Google Analytics and Meta Pixel: Data is transferred to Google and Meta (USA). We ensure that these providers comply with applicable legislation (e.g., via the Data Privacy Framework).

When you click an affiliate link, you leave our website. The company you visit is then responsible for the processing of your personal data.

5. How long do we store data?

Email Addresses: We store your email address until you unsubscribe or request deletion.
Technical Data: We do not store any personal data in our own databases. Technical data in Google Analytics and Meta is automatically deleted according to the time settings specified in our Cookie Policy (usually between 3 months and 2 years).
Favorites List: Data in Local Storage remains on your device until you clear it yourself.

6. Your Rights

You have the right to:

Unsubscribe from emails at any time (via link in each email or by contacting us).
Withdraw your consent for cookies at any time.
Request an extract of what data is stored about you.
Request that your data be deleted.

To exercise these rights, please use our cookie banner or contact us.